"Building Buzz needs to be at the fingertips of every success-seeking
entrepreneur and professional. It's loaded with practical, doable
strategies to grow your business. Actual samples of proven emails -- and
the "why" behind them -- make this an indispensable resource. Marisa D'Vari
is a savvy media magician."
     -- Marilyn Ross, consultant, speaker, and author of Jump Start Your Book Sales and Shameless Marketing
for Brazen Hussies

     "Every company, no matter how small, needs to Build Buzz to compete in the race to win customers. D'Vari's book is a practical step-by-step handbook that anyone can easily follow to get their message out."

Vicki Donlan, Publisher, Women's Business

     "Building Buzz is a genius gift to the entrepreneur. A business without buzz is like champagne without bubbles. I wish I had this book six years ago."

Julie Michaud
Founder, Michaud Cosmedix

     "I found the book useful as a sort of "a la carte" menu where I could piece together a complete marketing plan for my next big project. Thanks Marisa for finally putting such a great breadth of material neatly together in one place."

-- Diane K. Danielson
Executive Director, Downtown Women's Clubs

     "This is more than a book - it's a course, a workbook, a graduate-level education from a savvy publicist willing to share her secrets. Marisa D'Vari shows you how to approach and enchant the media, become the go-to expert in your field, and enhance your business with public speaking and writing. D'Vari is clever, resourceful, and up to date. She'll teach you how to break in with a bang."

--Joan Price, author of The Anytime, Anywhere Exercise Book: 300+ quick and easy exercises you can do whenever you want!

     "The Holy Grail of marketing and PR is the creation of buzz. Read this book! Do as Marisa advises! She has the inside track on the elusive-but-powerful concept of buzz."

--Gregory J.P. Godek, author of 1001 Ways To Be Romantic

     "If the reader follows the Building Buzz Path, success will be there at the end.

-- Nance Mitchell, Founder of Mitchell Cosmetics

    "Marisa has included everything you'd ever need to know to create buzz for your project. Having appeared on Oprah, 60 Minutes, NPR, and been Microsoft's spokesperson, I know that what she outlines works! She give you a soup-to-nuts recipe for success!"

--Rebecca Morgan, CSP, CMC, bestselling author, speaker and management consultant, http://www.RebeccaMorgan.com

     "Filled with colorful anecdotes and clever assignments to drive the message home, D'Vari provides an easy-to-read tool that will help anyone attract the media's attention quickly and easily."

--Dan Janal, Founder
PR LEADS Expert Resource Network

--Mary Lou Andre
Author, "Ready to Wear: An Expert's Guide to Choosing and Using Your Wardrobe

     "This book is packed with "eureka!" moments. You'll dramatically cut your learning curve and instantly start building buzz by reading just one book. Leave it to Marisa to deliver an illuminating work that's so complete it feels like cheating!"

-Connie Dieken
President, Communicate Like a Pro™ Co-Author Communicate Clearly, Confidently and Credibly

     "Most women I work with simply don't know how to promote their careers -how to "brag on themselves." This little book will help them get out the good word about their wonderful accomplishments. Marisa's plan makes it easy - and comfortable - for us to really impress our special audiences!"

- Jane Breschard Wilson, Founder, Manhattan Women Communicators

     "Marisa D''Vari is the Baroness of Buzz Here, in one compact volume are all the media tricks it has taken the rest of us a lifetime to learn. Smart, savvy and well organized, this book will tell you in a few hours the information you'd pay a fortune to get from a PR expert."

--Tina B. Tessina, PhD, Speaker, Psychotherapist and Author of It Ends With You: Grow Up and Out of Dysfunction and 9 other books.

     "Concise, clear, comprehensive, and current--Building Buzz is crammed with exactly the kind of advice I've been giving my marketing clients for the past 30 years. Particularly strong on media coaching, and on building your personal spiral of expertise--areas that rarely covered properly in most marketing books."

--Shel Horowitz, author, Grassroots Marketing: Getting Noticed in a Noisy World

     "A crash course in self-promotion that really works."

Paula Munier
Author, On Being Blonde
Director of Product Development, Adams Media

     "Marisa D'Vari's Building Buzz is excellent: it defines a step-by-step path to create your platform, validate it to those who care (or should), and let them help you succeed. My focus in on empire-building through niche publishing and marketing. Zero in on Marisa's message. Doing what she says makes niching all that more productive and profitable."

--Gordon Burgett, author of 1700 articles and 27 books, including Publishing to Niche Markets, Empire-Building for Writers and Speakers, and Publishing Magic

   "Anyone with a product, service, book, or business will benefit from reading this incredible book. Packed with advice, tips, tricks, and secrets to success, Building Buzz is a goldmine of information. Grab a highlighter, take copious notes, and let media expert Marisa D'Vari show you how to take any business from ordinary to extraordinary."

--Penny C. Sansevieri
Author Marketing Experts, Inc.
www.amarketingexpert.com

     "Building Buzz is a must read manual for anyone who wants to create value and capture the light of fame. Brimming with success stories and easy bite-size steps, D'Vari generously shares her trade secrets and coaches you on how to achieve them.

"It is an indispensable resource that you will want to read and reread as you climb the ladder of success."

-- Bonnie Carson DiMatteo CMC
President, Atlantic Consulting

     "As a successful self-published author, I thought I knew a thing or two about building buzz. Then I read this amazing, information-rich, cover-all-the-bases, spell-it-all-out resource. The first 10 pages has more good stuff than most entire books."

-- Peter Bowerman, Author
The Well-Fed Writer
TWFW: Back For Seconds

     "Building Buzz is required reading for any professional who wants more visibility and credibility within the marketplace. I wish I had this book when I started consulting 20 years ago. It would have saved me a lot of time and money. I'm glad I have this book now. Marisa offers nuggets of wisdom for everyone -- no matter what your experience level!"

-- Cindy Ventrice, author of Make Their Day! Employee Recognition That Works

     "Marisa DiVari knows all the secrets of how to promote yourself on radio, TV, and in print. She really knows her stuff."

-- William A. Gordon, author, publisher and editor, "Gordon's Radio List"

     "Bullseye! Once again Marisa's media expertise takes you by the hand to get the press shouting all about you and your story. Building Buzz can have the media talking about the most important person in your business - you."

-- John Fuhrman - Author - Speaker

   "Building Buzz is packed with information on how to be a media darling. If you take the time to implement Marisa's words of wisdom you will impess the market of your dreams."

MyLinda Butterworth
Conference Coordinator
Florida Publisher's Association

     "I love this! Anyone wanting to know how to get their name and face in the news, and to win new clients by getting famous, NEEDS this gem right now. Brilliant!"

-- Dr. Joe Vitale, author of "The Attractor Factor"
and many other books www.MrFire.com

     "Tells you everything you need to know about building buzz, but didn't know who to ask."

--Robin Quinn, six-time LA author and former associate producer, NBC News

  "If you want to take your business to another level without spending a lot of money you don't have I have three suggestions…Read this book! Read this book! Read this book!"

     Marisa provides a comprehensive template in encouraging, easy to understand language that is guaranteed to change how you do business. Until now, my business has been all word of mouth. As I read the book I began implementing some of her suggestions and within days I'm experiencing results!

     This is a must-read for any small business owner who wants to establish themselves as the go-to resource in their field!"

--Geri Amori, PhD, ARM, DFASHRM, CPHRM Communicating HealthCare

Chapter 2: How to Identify Your Target Audience

Chapter 5: How to Write Press Releases That Result in Media Placement