"If
you want tons of shamelessly fabulous publicity, you must
read D'Vari's MEDIA MAGIC!"
-- Debbie Allen, author of Confessions of Shameless
Self-Promoters |
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"Jam-packed
with valuable insider information, D'Vari's book enthusiastically
shows readers how to reach, impress, and win over their
target audience through Media appearances, confident
public speaking, and authority books that position them
as the expert of choice."
Dan
Poynter, author of The Self-Publisher's Manual
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"Building
Buzz needs to be at the fingertips of every success-seeking
entrepreneur and professional. It's loaded with practical,
doable
strategies to grow your business. Actual samples of proven
emails -- and
the "why" behind them -- make this an indispensable
resource. Marisa D'Vari
is a savvy media magician."
-- Marilyn Ross, consultant,
speaker, and author of Jump Start Your Book Sales and Shameless
Marketing
for Brazen Hussies
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"Every
company, no matter how small, needs to Build Buzz to compete
in the race to win customers. D'Vari's book is a practical
step-by-step handbook that anyone can easily follow to get
their message out."
Vicki
Donlan, Publisher, Women's Business
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"Building
Buzz is a genius gift to the entrepreneur. A business without
buzz is like champagne without bubbles. I wish I had this
book six years ago."
Julie
Michaud
Founder, Michaud Cosmedix
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"I
found the book useful as a sort of "a la carte"
menu where I could piece together a complete marketing plan
for my next big project. Thanks Marisa for finally putting
such a great breadth of material neatly together in one place."
-- Diane K. Danielson
Executive Director, Downtown Women's Clubs
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"This is more than a book
- it's a course, a workbook, a graduate-level education from
a savvy publicist willing to share her secrets. Marisa D'Vari
shows you how to approach and enchant the media, become the
go-to expert in your field, and enhance your business with
public speaking and writing. D'Vari is clever, resourceful,
and up to date. She'll teach you how to break in with a bang."
--Joan
Price, author of The Anytime, Anywhere Exercise Book:
300+ quick and easy exercises you can do whenever you want!
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"The
Holy Grail of marketing and PR is the creation of buzz. Read
this book! Do as Marisa advises! She has the inside track
on the elusive-but-powerful concept of buzz."
--Gregory
J.P. Godek, author of 1001 Ways To Be Romantic
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"If
the reader follows the Building Buzz Path, success will be
there at the end.
-- Nance Mitchell, Founder of Mitchell Cosmetics
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"Marisa
has included everything you'd ever need to know to create
buzz for your project. Having appeared on Oprah, 60 Minutes,
NPR, and been Microsoft's spokesperson, I know that what she
outlines works! She give you a soup-to-nuts recipe for success!"
--Rebecca
Morgan, CSP, CMC, bestselling author, speaker and management
consultant, http://www.RebeccaMorgan.com
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"Filled
with colorful anecdotes and clever assignments to drive the
message home, D'Vari provides an easy-to-read tool that will
help anyone attract the media's attention quickly and easily."
--Dan Janal, Founder
PR LEADS Expert Resource Network
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| "Building
Buzz is chalk full of ideas to help you leverage your expertise
in the marketplace. It works as a quick-study guide for those
just starting out, and a valuable refresher course for those
already successful (or on their way to success!) in their chosen
field."
--Mary
Lou Andre
Author, "Ready to Wear: An Expert's Guide to Choosing
and Using Your Wardrobe
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"This
book is packed with "eureka!" moments. You'll dramatically
cut your learning curve and instantly start building buzz
by reading just one book. Leave it to Marisa to deliver an
illuminating work that's so complete it feels like cheating!"
-Connie
Dieken
President, Communicate Like a Pro Co-Author Communicate
Clearly, Confidently and Credibly
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"Most
women I work with simply don't know how to promote their careers
-how to "brag on themselves." This little book will
help them get out the good word about their wonderful accomplishments.
Marisa's plan makes it easy - and comfortable - for us to
really impress our special audiences!"
-
Jane Breschard Wilson, Founder, Manhattan Women Communicators
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"Marisa D''Vari is the
Baroness of Buzz Here, in one compact volume are all the media
tricks it has taken the rest of us a lifetime to learn. Smart,
savvy and well organized, this book will tell you in a few
hours the information you'd pay a fortune to get from a PR
expert."
--Tina
B. Tessina, PhD, Speaker, Psychotherapist and Author of
It Ends With You: Grow Up and Out of Dysfunction and
9 other books.
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"Concise,
clear, comprehensive, and current--Building Buzz is crammed
with exactly the kind of advice I've been giving my marketing
clients for the past 30 years. Particularly strong on media
coaching, and on building your personal spiral of expertise--areas
that rarely covered properly in most marketing books."
--Shel
Horowitz, author, Grassroots Marketing: Getting Noticed
in a Noisy World
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"A
crash course in self-promotion that really works."
Paula
Munier
Author, On Being Blonde
Director of Product Development, Adams Media
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"Marisa
D'Vari's Building Buzz is excellent: it defines a step-by-step
path to create your platform, validate it to those who care
(or should), and let them help you succeed. My focus in on
empire-building through niche publishing and marketing. Zero
in on Marisa's message. Doing what she says makes niching
all that more productive and profitable."
--Gordon
Burgett, author of 1700 articles and 27 books, including
Publishing to Niche Markets, Empire-Building for
Writers and Speakers, and Publishing Magic
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"Anyone
with a product, service, book, or business will benefit from
reading this incredible book. Packed with advice, tips, tricks,
and secrets to success, Building Buzz is a goldmine of information.
Grab a highlighter, take copious notes, and let media expert
Marisa D'Vari show you how to take any business from ordinary
to extraordinary."
--Penny
C. Sansevieri
Author Marketing Experts, Inc.
www.amarketingexpert.com
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"Building
Buzz is a must read manual for anyone who wants to create
value and capture the light of fame. Brimming with success
stories and easy bite-size steps, D'Vari generously shares
her trade secrets and coaches you on how to achieve them.
"It
is an indispensable resource that you will want to read and
reread as you climb the ladder of success."
--
Bonnie Carson DiMatteo CMC
President, Atlantic Consulting
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"As
a successful self-published author, I thought I knew a thing
or two about building buzz. Then I read this amazing, information-rich,
cover-all-the-bases, spell-it-all-out resource. The first
10 pages has more good stuff than most entire books."
-- Peter
Bowerman, Author
The Well-Fed Writer
TWFW: Back For Seconds
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"Building
Buzz is required reading for any professional who wants more
visibility and credibility within the marketplace. I wish
I had this book when I started consulting 20 years ago. It
would have saved me a lot of time and money. I'm glad I have
this book now. Marisa offers nuggets of wisdom for everyone
-- no matter what your experience level!"
--
Cindy Ventrice, author of Make Their Day! Employee
Recognition That Works
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"Marisa
DiVari knows all the secrets of how to promote yourself on
radio, TV, and in print. She really knows her stuff."
-- William
A. Gordon, author, publisher and editor, "Gordon's
Radio List"
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"Bullseye!
Once again Marisa's media expertise takes you by the hand
to get the press shouting all about you and your story. Building
Buzz can have the media talking about the most important person
in your business - you."
--
John Fuhrman - Author - Speaker
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"Marisa
D'Vari has done it again! The winning combination -- her crisp
writing style and insight into a complex culture that she truly
understands -- is responsible for creating a book that is packed
with helpful information, tested tools that work, and powerful
strategies any savvy professional would want to use. Read this
book!
-- Mr. Lloyd Sheldon Johnson
Black Star Enterprises |
"Marisa
D'Vari's Building Buzz is a potpourri of publicity tips - everything
from crafting a killer speech to promoting via an e-zine, from
pitching editors to publishing books. If you're trying to impress
your target audience, this is an invaluable resource."
-- Fern Reiss, CEO of Expertizing.com |
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"Building
Buzz is packed with information on how to be a media darling.
If you take the time to implement Marisa's words of wisdom
you will impess the market of your dreams."
MyLinda
Butterworth
Conference Coordinator
Florida Publisher's Association
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"I
love this! Anyone wanting to know how to get their name and
face in the news, and to win new clients by getting famous,
NEEDS this gem right now. Brilliant!"
--
Dr. Joe Vitale, author of "The Attractor Factor"
and many other books www.MrFire.com
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"Tells
you everything you need to know about building buzz, but didn't
know who to ask."
--Robin
Quinn, six-time LA author and former associate producer,
NBC News
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"If
you want to take your business to another level without spending
a lot of money you don't have I have three suggestions
Read
this book! Read this book! Read this book!"
Marisa
provides a comprehensive template in encouraging, easy to
understand language that is guaranteed to change how you do
business. Until now, my business has been all word of mouth.
As I read the book I began implementing some of her suggestions
and within days I'm experiencing results!
This
is a must-read for any small business owner who wants to establish
themselves as the go-to resource in their field!"
--Geri
Amori, PhD, ARM, DFASHRM, CPHRM Communicating HealthCare
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Praise
for Media Magic
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"In
just 2 days, I was able to tweak my press release
and get booked on one of Atlanta's most powerful information
stations. Thanks Marisa for Media Magic!
--Lisa Chavis, RPh
Author, "Ask Your Pharmacist"
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--
From Dan Poynter, The Self-Publishing Manual
"On-the-air book
promotion is free but you must get booked and
you must perform. Marisa shares her wealth of experience
and tells you how to get on and how to be a star.
Marisa's book
is concise, direct and to-the-point. It provides
valuable answers, tips and guidance without
wasting your time."
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From
Jan Nathan, Executive Director, Publishers Marketing
Association (PMA)
"Marisa presents
useful, inexpensive, easy-to-follow
steps for publishers seeking media attention in
D'Vari's
energetic, breezy and upbeat style. A fun
read, as well as presenting practical info."
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--Marcia
Yudkin
Marketing Consultant
Six Steps to Free Publicity + 9 Other Books
"Marisa speaks here with experience and savvy.
Follow her advice and you'll get your fifteen-plus
minutes in the media spotlight!" --From
Marcia Yudkin, author, Six Steps to Free Publicity
and 9 other books
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--Patricia
J. Bell, author, THE Prepublishing Handbook--What
you should know BEFORE you publish your first book.
(Cat's-paw Press)
"Marisa
D'Vari becomes your personal coach to create
your own media magic--again and again.
"This is THE
handbook for becoming your own best publicist.
It's crammed with practical tips, illuminating
anecdotes and direction--assignments for the
reader to use for making Media Magic.
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--From
Rosemary Ellen Guiley, PhD, author, "Breakthrough
Intuition"
"Marisa's book
is the quintessential guide to turning yourself
into a media star guest. Marisa D'Vari shares
her insider's expertise and secrets to help
you conceive and carry out effective media plans
for any objective -- without needing a huge budget.
Publicity is the name of the game in success,
and her "media magic" will make you a
winner!"
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--
From Michael Wiese, President MWP Productions
"Marisa is one
unstoppable powerhouse promoter! She's a highly
motivated, self-starter, unwilling to take "no"
for an answer. Her advice will be a welcome kick
in the pants for anyone stuck with ideas on how
to promote their book or product."
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--From
David Santulli, Founder, United Planet Organization
"Marisa D'Vari's
book Media Magic and her sage advice was crucial
in helping United Planet to gain
phenomenal media coverage. CNN has featured
United Planet on both national television and their
international website. Marisa D'Vari truly is
America's media maven!"
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--From
Marilyn Ross, author, The Complete Guide to Self-Publishing
"D'Vari teaches
you insider tricks for mastering PR
and creating a media feeding frenzy. Follow her
advice
and reap the rewards."
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--From
Bob Spears, Heartland Reviews
"Media Magic
is an essential book for those who are into
guerilla marketing of themselves, their businesses,
their book, or whatever. The author covers the waterfront
with both excellent tips on how to get the best
publicity, while providing practical exercises
which will add marketing tools to one's tool kit.
This is a must book for professional business
development reading.
The author really
knows her subject and presents her material in a
straight forward, easy to remember manner.
Her tone is lightly humorous and she streses practical,
do-able techniques."
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--
From Mary Westheimer, CEO BookZone
"This book offers
solid advice, techniques, and encouragement in a clear
and organized presentation.
D'Vari
provides the formula, facts, and foundation to
help anyone get on radio and TV and perform successfully.
If you want to leverage these far-reaching media
channels, this book will help you do it like a pro."
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--From
Gregory J.P. Godek, author of the 1.7-million-copy
bestseller 1001 Ways To Be Romantic.
"Read Marisa's
book. Internalize its wisdom. Implement
just 20% of it, and you'll be ahead of 90% percent
of everyone else on the interview circuit. Do yourself
a favor and give yourself a head start with this material."
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--From
John Fuhrman, author of the
International Best-seller REJECT ME - I LOVE IT!
"I spent the better part of a year looking for
a secret entrance to media success for my first book.
Had Marisa's book been available, I would have
been a celebrity sooner and sold a lot more books.
Marisa is like a master magician revealing
her secrets. Regardless of what you've written, you
need to read this excellent guide to media success."
--
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-- From Jeremiah Healy, author of the crime novels
SPIRAL and THE ONLY GOOD LAWYER
"As anyone who
has appeared on her talk show can attest, Marisa
D'Vari is always meticulously prepared on the
details but oriented toward the big picture. The beauty
of her book is that she teaches you as a guest
exactly how to maximize your advantage while appearing
through any broadcast media.
"Using the picturable
term 'MAGIC' both in its literal and acronymic contexts,
Marisa provides an understandable -- and, more
importantly, a RE-memorable--series of suggestions
that will advance whatever projects you're promoting.
A truly helpful, nuts-and-bolts guide to spreading
YOUR word."
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--"From
Mark Levy, author, "Accidental Genius: Revolutionize
Your Thinking Through Private Writing
"For it's marketing
exercises alone, Marisa's book is a pragmatic,
must-read for writers who plan on promoting their
work through the media."
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--
From Irwin Zucker, Founder/President Emeritus Book
Publicists of Southern California
"Even with my
50-plus years as a professional in the PR field,
I learned a lot of new things from this book,
proving that you can teach an old dog new tricks!"
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-
From Melba Newsome VP of Publications for the American
Society of Journalists and Authors (ASJA)
"It's no secret
that getting on TV is one of the quickest routes
to boost book sales. The mystery is how to get
on. As a TV host, Marisa knows the secret.
I'm just amazed she's willing to share but she does
just that in her lectures and her book."
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"I
received your fabulous book, crammed it into
my brain between 2-4 a.m. that night as I was presenting
to a new client -- I could go on for an hour telling
you how I wowed them. I won the account, thanks to
you and Media Magic!"
--Janiene Schultz
PR Specialist
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--From
Tracy Day, Principal t.b.d. Publicity
"Become an instant
insider on the media circuit ... D'Vari debunks all
the myths that becoming a 'great guest' for radio
or TV is difficult by sharing her personal insights
and how to's so anyone can make media magic!"
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From
John Boe, Sales Trainer, Speaker, & Consultant
"I highly recommend you read Marisa D'Vari's
book if you
are serious about getting the media's attention.
In her book, Marisa gives practical advise
on the best ways to approach and position yourself
when working with the media!"
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From
James Cox, MidWest Book Review
"In Media
Magic: Profit & Promote With Free Media Placement,experienced
media consultant Marisa D'Vari shares her years of
expertise in this 145 page instructional compendium
packed with "tips, tricks and techniques"
for finding and utilizing the radio and television
to promote services and products. Marisa's advice
is cogent, practical, accessible, "user friendly",
and constitutes an entire "how to" course
on everything from developing an effective media kit
to securing radio interviews
and television appearances.
Inspiring,
informative, field tested, Media Magic is
essential reading for anyone charged with the responsibility
of marketing anything from books to baked goods."
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Endorsements for Media Magic
Email
this to a friend 
© copyright 2005 Deg International
- All Rights Reserved
Copyright FAQ at http://www.loc.gov/copyright/
Marisa D'Vari
President, Deg.Com Communication
220 Boylston Street #1206
Manhattan, MA 02116
617 451 9914 Hours 9 - 5 M - F
Click
here for Shameless Promotion Month Contest
© 1994 - 2007
Deg.Com Communications
All Rights Reserved
mdvari@deg.com
Deg.Com Communications
New York, NY
Please email mdvari@deg.com
for a phone appointment
212 823 6256 M-F 9-5
Copyright FAQ at http://www.loc.gov/copyright/
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200 page softcover book, $19.95 |
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