How to get a Hollywood Agent
by Marisa D'Vari
©
2005 DEG International All Rights Reserved
You're a hot writer!
Already you can see your name on
the front page of Variety and the Hollywood Reporter.
But to make the magic work, you need an agent.
Or rather, you think you do.
Like a savvy cat who'll only agree to come to you
when cream is forthcoming, an agent worth his or her salt
is the same way.
I was an agent trainee at ICM in what had to
be the kindest office on the seventh floor. My
boss, a woman, took pains to write "nice" thank-you
notes to writers who
didn't make the cut.
She did find some great writers (notably a
TV team) and turned them into a "name" in feature
writing.
But that was then and this was now.
The reality is that no one is going to discover you or
work hard on your behalf for a "promise."
Like a cat, they need to see evidence of the
cream before they'll come your way.
And the "cream" isn't necessarily the words on
the paper of your script.
Words
isn't what it's about.
Here's a story.
One agent, well-connected through his family, got his
start when he took some screws out of a big agent's chair
and "fixed" it before the gratified agent's eyes.
As
a result, he was promoted out of the mailroom
and is now one of the town's
top agents.
So if it's not words, what is it?
Moxie!
The
"cream" agents want to see is how you're promoting
yourself without his or her help. Have you won festivals?
Have
you even applied?
Do you work for some big-shot whose name will help them sell
your script?
Or are you just writing away on a mountain top someplace,
hoping the
magic of your words will sell.
If you are on a mountain, relax. Script sales happen all kinds
of
ways, and writing from a remote mountain top might be one
of them.
But the subject is agents, which is a different topic entirely.
First, realize that they won't be interested in you until
they need you.
Most often, this has nothing to do with their reading your
script over
the weekend and determining that you're "hot."
Usually, they want you when another agent wants you
and you're enjoying a certain buzz around town. So it's great
in the
sense that all top agents will want you all at once. But then
again, when
no one wants you the world is a pretty lonely place.
So, how do you get an agent's interest?
Obviously, write a great script, but don't expect words alone
to propel you!
Here's some ways to get buzz! Good luck!
1. Win a festival. But not "any" festival. Only
spend money and time
applying to ones that will get you "buzz" (i.e.
Sundance).
2.
Apple polish. Try to get to know influential people who teach
Hollywood-related courses who have pull in the industry. Be
shameless!
3.
Get a job in the industry that will plug you into the network.
4.
Keep writing. Agents want to see a factory.
5.
Compile a list of "dream agents" by tracking their
deals and clients.
Keep the faith! And don't expect an agent to do anything more
than sell you for big bucks.
Like a cat, they're all about getting the cream.
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