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   "If you want tons of shamelessly fabulous publicity, you must read this book!"

-- Debbie Allen, author of Confessions of Shameless Self-Promoters

     "Jam-packed with valuable insider information, D'Vari's book enthusiastically shows readers how to reach, impress, and win over their target audience through Media appearances, confident public speaking, and authority books that position them as the expert of choice."

Dan Poynter, author of The Self-Publisher's Manual

  "Building Buzz needs to be at the fingertips of every success-seeking
entrepreneur and professional. It's loaded with practical, doable
strategies to grow your business. Actual samples of proven emails -- and
the "why" behind them -- make this an indispensable resource. Marisa D'Vari
is a savvy media magician."
     -- Marilyn Ross, consultant, speaker, and author of Jump Start Your Book Sales and Shameless Marketing
for Brazen Hussies

 

     "Every company, no matter how small, needs to Build Buzz to compete in the race to win customers. D'Vari's book is a practical step-by-step handbook that anyone can easily follow to get their message out."

Vicki Donlan, Publisher, Women's Business

     "Building Buzz is a genius gift to the entrepreneur. A business without buzz is like champagne without bubbles. I wish I had this book six years ago."

Julie Michaud
Founder, Michaud Cosmedix

     "I found the book useful as a sort of "a la carte" menu where I could piece together a complete marketing plan for my next big project. Thanks Marisa for finally putting such a great breadth of material neatly together in one place."

-- Diane K. Danielson
Executive Director, Downtown Women's Clubs


     "This is more than a book - it's a course, a workbook, a graduate-level education from a savvy publicist willing to share her secrets. Marisa D'Vari shows you how to approach and enchant the media, become the go-to expert in your field, and enhance your business with public speaking and writing. D'Vari is clever, resourceful, and up to date. She'll teach you how to break in with a bang."

--Joan Price, author of The Anytime, Anywhere Exercise Book: 300+ quick and easy exercises you can do whenever you want!


     "The Holy Grail of marketing and PR is the creation of buzz. Read this book! Do as Marisa advises! She has the inside track on the elusive-but-powerful concept of buzz."

--Gregory J.P. Godek, author of 1001 Ways To Be Romantic

     "If the reader follows the Building Buzz Path, success will be there at the end.

-- Nance Mitchell, Founder of Mitchell Cosmetics

    "Marisa has included everything you'd ever need to know to create buzz for your project. Having appeared on Oprah, 60 Minutes, NPR, and been Microsoft's spokesperson, I know that what she outlines works! She give you a soup-to-nuts recipe for success!"

--Rebecca Morgan, CSP, CMC, bestselling author, speaker and management consultant, http://www.RebeccaMorgan.com

   

     "Filled with colorful anecdotes and clever assignments to drive the message home, D'Vari provides an easy-to-read tool that will help anyone attract the media's attention quickly and easily."

--Dan Janal, Founder
PR LEADS Expert Resource Network

     "Building Buzz is chalk full of ideas to help you leverage your expertise in the marketplace. It works as a quick-study guide for those just starting out, and a valuable refresher course for those already successful (or on their way to success!) in their chosen field."

--Mary Lou Andre
Author, "Ready to Wear: An Expert's Guide to Choosing and Using Your Wardrobe

     "This book is packed with "eureka!" moments. You'll dramatically cut your learning curve and instantly start building buzz by reading just one book. Leave it to Marisa to deliver an illuminating work that's so complete it feels like cheating!"

-Connie Dieken
President, Communicate Like a Pro™ Co-Author Communicate Clearly, Confidently and Credibly

 

     "Most women I work with simply don't know how to promote their careers -how to "brag on themselves." This little book will help them get out the good word about their wonderful accomplishments. Marisa's plan makes it easy - and comfortable - for us to really impress our special audiences!"

- Jane Breschard Wilson, Founder, Manhattan Women Communicators


     "Marisa D''Vari is the Baroness of Buzz Here, in one compact volume are all the media tricks it has taken the rest of us a lifetime to learn. Smart, savvy and well organized, this book will tell you in a few hours the information you'd pay a fortune to get from a PR expert."

--Tina B. Tessina, PhD, Speaker, Psychotherapist and Author of It Ends With You: Grow Up and Out of Dysfunction and 9 other books.

     "Concise, clear, comprehensive, and current--Building Buzz is crammed with exactly the kind of advice I've been giving my marketing clients for the past 30 years. Particularly strong on media coaching, and on building your personal spiral of expertise--areas that rarely covered properly in most marketing books."

--Shel Horowitz, author, Grassroots Marketing: Getting Noticed in a Noisy World

     "A crash course in self-promotion that really works."

Paula Munier
Author, On Being Blonde
Director of Product Development, Adams Media

     "Marisa D'Vari's Building Buzz is excellent: it defines a step-by-step path to create your platform, validate it to those who care (or should), and let them help you succeed. My focus in on empire-building through niche publishing and marketing. Zero in on Marisa's message. Doing what she says makes niching all that more productive and profitable."

--Gordon Burgett, author of 1700 articles and 27 books, including Publishing to Niche Markets, Empire-Building for Writers and Speakers, and Publishing Magic

   "Anyone with a product, service, book, or business will benefit from reading this incredible book. Packed with advice, tips, tricks, and secrets to success, Building Buzz is a goldmine of information. Grab a highlighter, take copious notes, and let media expert Marisa D'Vari show you how to take any business from ordinary to extraordinary."

--Penny C. Sansevieri
Author Marketing Experts, Inc.
www.amarketingexpert.com

     "Building Buzz is a must read manual for anyone who wants to create value and capture the light of fame. Brimming with success stories and easy bite-size steps, D'Vari generously shares her trade secrets and coaches you on how to achieve them.

"It is an indispensable resource that you will want to read and reread as you climb the ladder of success."

-- Bonnie Carson DiMatteo CMC
President, Atlantic Consulting

     "As a successful self-published author, I thought I knew a thing or two about building buzz. Then I read this amazing, information-rich, cover-all-the-bases, spell-it-all-out resource. The first 10 pages has more good stuff than most entire books."

-- Peter Bowerman, Author
The Well-Fed Writer
TWFW: Back For Seconds

     "Building Buzz is required reading for any professional who wants more visibility and credibility within the marketplace. I wish I had this book when I started consulting 20 years ago. It would have saved me a lot of time and money. I'm glad I have this book now. Marisa offers nuggets of wisdom for everyone -- no matter what your experience level!"

-- Cindy Ventrice, author of Make Their Day! Employee Recognition That Works

     "Marisa DiVari knows all the secrets of how to promote yourself on radio, TV, and in print. She really knows her stuff."

-- William A. Gordon, author, publisher and editor, "Gordon's Radio List"

     "Bullseye! Once again Marisa's media expertise takes you by the hand to get the press shouting all about you and your story. Building Buzz can have the media talking about the most important person in your business - you."

-- John Fuhrman - Author - Speaker

     "Marisa D'Vari has done it again! The winning combination -- her crisp writing style and insight into a complex culture that she truly understands -- is responsible for creating a book that is packed with helpful information, tested tools that work, and powerful strategies any savvy professional would want to use. Read this book!
-- Mr. Lloyd Sheldon Johnson
Black Star Enterprises
     "Marisa D'Vari's Building Buzz is a potpourri of publicity tips - everything from crafting a killer speech to promoting via an e-zine, from pitching editors to publishing books. If you're trying to impress your target audience, this is an invaluable resource."

-- Fern Reiss, CEO of Expertizing.com

   "Building Buzz is packed with information on how to be a media darling. If you take the time to implement Marisa's words of wisdom you will impess the market of your dreams."

MyLinda Butterworth
Conference Coordinator
Florida Publisher's Association

 

     "I love this! Anyone wanting to know how to get their name and face in the news, and to win new clients by getting famous, NEEDS this gem right now. Brilliant!"

-- Dr. Joe Vitale, author of "The Attractor Factor"
and many other books www.MrFire.com

     "Tells you everything you need to know about building buzz, but didn't know who to ask."

--Robin Quinn, six-time LA author and former associate producer, NBC News

  "If you want to take your business to another level without spending a lot of money you don't have I have three suggestions…Read this book! Read this book! Read this book!"

     Marisa provides a comprehensive template in encouraging, easy to understand language that is guaranteed to change how you do business. Until now, my business has been all word of mouth. As I read the book I began implementing some of her suggestions and within days I'm experiencing results!

     This is a must-read for any small business owner who wants to establish themselves as the go-to resource in their field!"

--Geri Amori, PhD, ARM, DFASHRM, CPHRM Communicating HealthCare

 
 
 
 
 
 
 
 
 

 

 

 

From the desk of Marisa D'Vari
    

FFree 5 Part Publicity Class
Consider interviewing Marisa for your publication. Contact her at
mdvari@deg.comree PR (publicity) & Presentation Tips to Enhance your Image

Get fresh articles and news of ebooks when you subscribe to our
Building Buzz, Brand, and Business ezine!
    

Free Articles for Business/Marketing
Interview "Don'ts!" from Hollywood Madame Heidi Fleiss
    "She's back!" yelped a woman at my gym, watching Heidi interviewed by Matt Lauer on the Today show. The interview went well, then Heidi made a fatal mistake you must avoid!
5 Winning Interview Tips!
     "Marisa, I have an interview at 4:00! What's the most important thing to learn pronto!"
7 Magical Tips to Build Buzz, Brand, & Business Now!
     You won't be shocked by the "brilliance" of the "basics" on this list, but I bet that you haven't employed any of these simple methods for success! Try it and make the magic happen.
Need quick PR? Dash off a Letter to the Editor, by Marisa D'Vari
     Want a quick, surefire way to get media
recognition without the structure of a release?
Boost Your Business With Celebrity Status, by Marisa D'Vari
     Celebrities represent power and glamour and command respect - it's natural we want celebrity status for our own business. Try just one of these four simple tips and you will begin to see recognition in your core industry.
Identify Your Target Market, by Marisa D'Vari
     Everybody needs what I have to sell, right? It's natural to think this way, and may even be possible - if you had a staff of thousands. But if it's just you and a small staff, be realistic and target only those who actually crave your product.
Secrets of winning FREE publicity, by Marisa D'Vari
     Want motivation to gear up for your publicity campaign? Jack Canfield and Mark Victor Hansen, the "Chicken Soup" guys, did it all themselves in the beginnng ...
3 Hot Tips for Fame, by Marisa D'Vari
     Don't just wait for fame, be proactive! Start with this short, succinct, motivational article and do it!
Web Tips - Does Your Site Pass Muster?, by Marisa D'Vari
     Too close to your web site to see if it works? Review these tips to see if it passes muster!
Free Articles on Business Etiquette
"Interview Skills For a Business Lunch," by Marisa D'Vari
     "Lunch!" The twentysomething croaked, "and at a fancy place too! Help! How can I ..."
Free Articles for Speaking/Marketing
Jump Start Your Public Talk With These Tips
     Putting off writing your speech? These tips will help!
3 Tips for an Effective Presentation
     Want tips to conquer anxiety and increase confidence? Look no further than this short, succinct
article on how to master your presentation with ease.
Marketing Yourself as a Speaker, by Marisa D'Vari
     On TV, it seems so glamorous! The word "speaker" connotes the image of someone being escorted to engagements in big fancy cards, getting hundreds of thousands of dollars ...
     It's possible, but most of us have to market ourselves. Read more here.
     
Free Articles for Publicity/Promotion
Art of the Pitch Letter, by Marisa D'Vari
     In an economic climate that has given millions of Americans an extra hat to wear - the information officer's hat - the differences between when to send a release and when to send a pitch letter may be unclear. Here's how to write a pitch letter that gets you booked!
(503 words)
10 Tips for Better Book News Media Releases, by Marisa D'Vari
     How to write a media release for books? Follow these 10 tips
for surefire success
The Basics: Creation of a Media Release, by Marisa D'Vari 
    A careful examination of how to format a media release correctly, including the importance of the headline (think "tabloid"), the first sentence, and more. Ideal for beginners and seasoned pros as a refresher.
(450 words)
How to Create a Catchy Slogan, by Marisa D'Vari
    Andy Warhol had it right. We are all "given" 15 minutes of fame, but we have the ability to hold onto it much longer if we make it rhyme! Find out the secrets here.
Sending A Book With Your Media Kit, by Marisa D'Vari
     Good idea, or not? Greg Godek always sends LOTS of books to producers because secretaries swipe his title (1001 Ways to be Romantic).  Other producers don't have the space to keep books, and toss them unread.
Working with your Publisher's Publicist, by Marisa D'Vari
     Your publisher's publicist is "there for you" but only in terms of her responsibilities to her boss (note: it's not you). Many authors think their publishers will be happy they are so proactive, but this isn't always the case. What is the right balance? Read more here.
Analyzing a Media Release, by Marisa D'Vari
      By example, you will see how the media views a media release - and what you can do to make sure yours gets read!
    
Art of the "After Event" Release
       Double-Dip your publicity efforts with this useful release!
Free Articles for Publishing/Promotion
Pictures tell 1000 Words
     Did you know it is "okay" to put a picture on your media release? And that it usually improves the chance it will get read? Read more here.
Identifying The Hook by Marisa D'Vari
     In the motion picture industry, the "hook" is the action that grabs your attention. Have you identified your hook? Find out here!
TV Presentation Skills for Authors
      Authors! Do you have the TV Presentation Skills
to be on TV?
Crafting a great book signing! by Marisa D'Vari
     A book signing needs to be as carefully orchestrated as a wedding if you want a happy result. Leave nothing to chance, or you risk egg on your face!
Is Your Title user Friendly?by Marisa D'Vari
     Titles are very much like names - we form an immediate reaction as soon as we hear it. In terms of publicity, also remember you must SAY the name of your book and it should roll off your tongue. Does it?
Free Articles for Web Sites
5 Tips for More Effective Web Sites
    Starting a web site? Read this checklist!

   "After hearing you speak in SF this year's Publisher's Marketing Association and then seeing your web site and reading a few of the press release makeovers you are the best at what you do!
-- John Vonhof, Publisher

 

 

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Marisa D'Vari
President, Deg.Com Communication
220 Boylston Street #1206
Manhattan, MA 02116
617 451 9914 Hours 9 - 5 M - F

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Deg.Com Communications
New York, NY
Please email
mdvari @ deg.com for a phone appointment
212 823 6256 M-F 9-5
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