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"If
you want tons of shamelessly fabulous publicity, you must read
this book!"
-- Debbie Allen, author of Confessions of Shameless Self-Promoters |
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"Jam-packed
with valuable insider information, D'Vari's book enthusiastically
shows readers how to reach, impress, and win over their target
audience through Media appearances, confident public speaking,
and authority books that position them as the expert of choice."
Dan Poynter,
author of The Self-Publisher's Manual
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"Building
Buzz needs to be at the fingertips of every success-seeking
entrepreneur and professional. It's loaded with practical,
doable
strategies to grow your business. Actual samples of proven
emails -- and
the "why" behind them -- make this an indispensable
resource. Marisa D'Vari
is a savvy media magician."
-- Marilyn Ross, consultant,
speaker, and author of Jump Start Your Book Sales and Shameless
Marketing
for Brazen Hussies
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"Every
company, no matter how small, needs to Build Buzz to compete
in the race to win customers. D'Vari's book is a practical
step-by-step handbook that anyone can easily follow to get
their message out."
Vicki
Donlan, Publisher, Women's Business
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"Building
Buzz is a genius gift to the entrepreneur. A business without
buzz is like champagne without bubbles. I wish I had this
book six years ago."
Julie
Michaud
Founder, Michaud Cosmedix
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"I
found the book useful as a sort of "a la carte"
menu where I could piece together a complete marketing plan
for my next big project. Thanks Marisa for finally putting
such a great breadth of material neatly together in one place."
-- Diane K. Danielson
Executive Director, Downtown Women's Clubs
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"This is more than a book
- it's a course, a workbook, a graduate-level education from
a savvy publicist willing to share her secrets. Marisa D'Vari
shows you how to approach and enchant the media, become the
go-to expert in your field, and enhance your business with
public speaking and writing. D'Vari is clever, resourceful,
and up to date. She'll teach you how to break in with a bang."
--Joan
Price, author of The Anytime, Anywhere Exercise Book:
300+ quick and easy exercises you can do whenever you want!
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"The
Holy Grail of marketing and PR is the creation of buzz. Read
this book! Do as Marisa advises! She has the inside track
on the elusive-but-powerful concept of buzz."
--Gregory
J.P. Godek, author of 1001 Ways To Be Romantic
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"If
the reader follows the Building Buzz Path, success will be
there at the end.
-- Nance Mitchell, Founder of Mitchell Cosmetics
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"Marisa
has included everything you'd ever need to know to create
buzz for your project. Having appeared on Oprah, 60 Minutes,
NPR, and been Microsoft's spokesperson, I know that what she
outlines works! She give you a soup-to-nuts recipe for success!"
--Rebecca
Morgan, CSP, CMC, bestselling author, speaker and management
consultant, http://www.RebeccaMorgan.com
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"Filled
with colorful anecdotes and clever assignments to drive the
message home, D'Vari provides an easy-to-read tool that will
help anyone attract the media's attention quickly and easily."
--Dan Janal, Founder
PR LEADS Expert Resource Network
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| "Building
Buzz is chalk full of ideas to help you leverage your expertise
in the marketplace. It works as a quick-study guide for those
just starting out, and a valuable refresher course for those
already successful (or on their way to success!) in their chosen
field."
--Mary
Lou Andre
Author, "Ready to Wear: An Expert's Guide to Choosing
and Using Your Wardrobe
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"This
book is packed with "eureka!" moments. You'll dramatically
cut your learning curve and instantly start building buzz
by reading just one book. Leave it to Marisa to deliver an
illuminating work that's so complete it feels like cheating!"
-Connie
Dieken
President, Communicate Like a Pro Co-Author Communicate
Clearly, Confidently and Credibly
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"Most
women I work with simply don't know how to promote their careers
-how to "brag on themselves." This little book will
help them get out the good word about their wonderful accomplishments.
Marisa's plan makes it easy - and comfortable - for us to
really impress our special audiences!"
-
Jane Breschard Wilson, Founder, Manhattan Women Communicators
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"Marisa D''Vari is the
Baroness of Buzz Here, in one compact volume are all the media
tricks it has taken the rest of us a lifetime to learn. Smart,
savvy and well organized, this book will tell you in a few
hours the information you'd pay a fortune to get from a PR
expert."
--Tina
B. Tessina, PhD, Speaker, Psychotherapist and Author of
It Ends With You: Grow Up and Out of Dysfunction and
9 other books.
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"Concise,
clear, comprehensive, and current--Building Buzz is crammed
with exactly the kind of advice I've been giving my marketing
clients for the past 30 years. Particularly strong on media
coaching, and on building your personal spiral of expertise--areas
that rarely covered properly in most marketing books."
--Shel
Horowitz, author, Grassroots Marketing: Getting Noticed
in a Noisy World
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"A
crash course in self-promotion that really works."
Paula
Munier
Author, On Being Blonde
Director of Product Development, Adams Media
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"Marisa
D'Vari's Building Buzz is excellent: it defines a step-by-step
path to create your platform, validate it to those who care
(or should), and let them help you succeed. My focus in on
empire-building through niche publishing and marketing. Zero
in on Marisa's message. Doing what she says makes niching
all that more productive and profitable."
--Gordon
Burgett, author of 1700 articles and 27 books, including
Publishing to Niche Markets, Empire-Building for
Writers and Speakers, and Publishing Magic
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"Anyone
with a product, service, book, or business will benefit from
reading this incredible book. Packed with advice, tips, tricks,
and secrets to success, Building Buzz is a goldmine of information.
Grab a highlighter, take copious notes, and let media expert
Marisa D'Vari show you how to take any business from ordinary
to extraordinary."
--Penny
C. Sansevieri
Author Marketing Experts, Inc.
www.amarketingexpert.com
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"Building
Buzz is a must read manual for anyone who wants to create
value and capture the light of fame. Brimming with success
stories and easy bite-size steps, D'Vari generously shares
her trade secrets and coaches you on how to achieve them.
"It
is an indispensable resource that you will want to read and
reread as you climb the ladder of success."
--
Bonnie Carson DiMatteo CMC
President, Atlantic Consulting
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"As
a successful self-published author, I thought I knew a thing
or two about building buzz. Then I read this amazing, information-rich,
cover-all-the-bases, spell-it-all-out resource. The first
10 pages has more good stuff than most entire books."
-- Peter
Bowerman, Author
The Well-Fed Writer
TWFW: Back For Seconds
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"Building
Buzz is required reading for any professional who wants more
visibility and credibility within the marketplace. I wish
I had this book when I started consulting 20 years ago. It
would have saved me a lot of time and money. I'm glad I have
this book now. Marisa offers nuggets of wisdom for everyone
-- no matter what your experience level!"
--
Cindy Ventrice, author of Make Their Day! Employee
Recognition That Works
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"Marisa
DiVari knows all the secrets of how to promote yourself on
radio, TV, and in print. She really knows her stuff."
-- William
A. Gordon, author, publisher and editor, "Gordon's
Radio List"
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"Bullseye!
Once again Marisa's media expertise takes you by the hand
to get the press shouting all about you and your story. Building
Buzz can have the media talking about the most important person
in your business - you."
--
John Fuhrman - Author - Speaker
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"Marisa
D'Vari has done it again! The winning combination -- her crisp
writing style and insight into a complex culture that she truly
understands -- is responsible for creating a book that is packed
with helpful information, tested tools that work, and powerful
strategies any savvy professional would want to use. Read this
book!
-- Mr. Lloyd Sheldon Johnson
Black Star Enterprises |
"Marisa
D'Vari's Building Buzz is a potpourri of publicity tips - everything
from crafting a killer speech to promoting via an e-zine, from
pitching editors to publishing books. If you're trying to impress
your target audience, this is an invaluable resource."
-- Fern Reiss, CEO of Expertizing.com |
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"Building
Buzz is packed with information on how to be a media darling.
If you take the time to implement Marisa's words of wisdom
you will impess the market of your dreams."
MyLinda
Butterworth
Conference Coordinator
Florida Publisher's Association
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"I
love this! Anyone wanting to know how to get their name and
face in the news, and to win new clients by getting famous,
NEEDS this gem right now. Brilliant!"
--
Dr. Joe Vitale, author of "The Attractor Factor"
and many other books www.MrFire.com
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"Tells
you everything you need to know about building buzz, but didn't
know who to ask."
--Robin
Quinn, six-time LA author and former associate producer,
NBC News
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"If
you want to take your business to another level without spending
a lot of money you don't have I have three suggestions
Read
this book! Read this book! Read this book!"
Marisa
provides a comprehensive template in encouraging, easy to
understand language that is guaranteed to change how you do
business. Until now, my business has been all word of mouth.
As I read the book I began implementing some of her suggestions
and within days I'm experiencing results!
This
is a must-read for any small business owner who wants to establish
themselves as the go-to resource in their field!"
--Geri
Amori, PhD, ARM, DFASHRM, CPHRM Communicating HealthCare
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From
the desk of Marisa D'Vari
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Heidi Fleiss is back! yelped a gossipy acquaintance
at
my gym, seeing the former Hollywood Madame interviewed
by the Today Shows Matt Lauer on TV.
Savvy readers of my column can already guess this case
study is about preparing yourself for Effective
TV media interviews.
TV hosts have their own agenda
they feel no obligation
to play nice to a TV guest even if
pressured by the programs producer or publicist
to conduct the interview.
Apart from the hard news stories, morning television
is
also happy TV. Interviews are mostly
nice and soft edged, mainly with authors
and Hollywood stars pitching upcoming films. It's easy
for guests to "relax" and assume they will
get the usual encouraging nods, smiles, and friendly
handshake from the host.
But if your topic is controversial, watch out!
Hosts value their own reputation and do not want to
offend their core audience by appearing to be in alliance
with guests whose morality may be in question.
When Heidi Fleiss was interviewed by Matt Lauer last
week, she was media savvy enough to:
#1
Prepare Key Message Points in Advance
#2
Answer Honestly
#3
Remember to Mention Her Books Title
#4
Include Personal Anecdotes for Color
Lauer played the role of the objective
journalist well, but it seemed subjectively clear
he did not share her philosophy.
For the most part, the interview went well.
Heidis fatal mistake occured just before
the close,
when she thanked Lauer -- and extended her hand to him.
Why a mistake? Lauer did not shake it.
Lauers
move may have been accidental he might
have been short on time and had to wrap up quickly before
the break, but for the millions of viewers watching
Heidi
with her arm outstretched and ignored, the perceived
message was that Lauer did not endorse Heidi or her
book.
TV audiences have a fierce alliance to their on-camera
hosts. Hosts appear in their bedroom and living room,
and appear
to be almost friends, not just friendly faces. What
a host appears to think or feel about a
guest makes a huge
impact on what the audience thinks about a guest.
How does this apply to you? When you are on a
TV show, ask the producer or host **before the show**
about handshake protocol. Also, wait and be ready
for
the host to shake your hand first!
Other
tips for media interviews?
#1
Keep your answers short no longer than
15 30
seconds (practice with a stop watch and tape recorder).
#2
Create and practice several transitional sentences,
such as Great Question! Heres an example
from
my book that best illustrates that
#
3 Use the hosts first name. The viewers
already regard
the host as their friend
you will ally yourself
with them
by treating the host as your friend as well.
Get
on the Today Show:
How to prepare yourself for effective TV media interviews
by
Marisa D'Vari
© Marisa D'Vari 2005 All Rights Reserved
© 2006 Deg.Com Communications
All Rights Reserved
mdvari @ deg.com
Deg.Com Communications
New York, NY
Please email mdvari
@ deg.com for a phone
appointment
212 823 6256 M-F 9-5
Copyright FAQ at http://www.loc.gov/copyright/
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