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    "I was on Stu Taylor's Business Radio program for an hour and used many Media Magic's techniques as I could fit in. Both Stu and I were very pleased with the interview."

--David G. Javitch, Ph.D.
President, Javitch Associates

      "I received your fabulous Media Magic book, crammed it into my brain between 2-4 a.m. that night as I was presenting to a new client --

    -- I could go on for an hour telling you how I wowed them. I won the account, thanks to you and Media Magic!"

--Janiene Schultz
PR Specialist

  "Media Magic is filled with Marisa's experience and savvy. Follow her advice and you'll get your 15+ minutes in the media spotlight!"

--Marcia Yudkin, author, Six Steps to Free Publicity and 9 other books.

 

     "What an incredible learning experience we all had when you spoke at NSA's Media Savvy Lab! Thank you so much for sharing your expertise."

-- Martha Lanier
Professional Speaker, Author & Life Coach

    "Read Media Magic. Internalize its wisdom. Implement just 20% of it, and you'll be ahead of 90% percent of everyone else on the interview circuit."

-- Greg Godek, author
1001 Ways to Be Romantic

     "Marisa D'Vari's book Media Magic and her sage advice was crucial in helping United Planet to gain phenomenal media coverage.

      CNN has featured United Planet on both national television and their
international website. Marisa D'Vari truly is
America's media maven!"

--From David Santulli, Founder, United Planet Organization

    "I spent the better part of a year looking for a secret entrance to media success for my first book. Had Media Magic been available, I would have been a celebrity sooner and sold a lot more books."

-- John Fuhrman,
Author, "Reject Me"
    "As a former corporate trainer turned newly established writer and publisher, I really enjoyed Media Magic's helpful sections, such as how to get interviews!"

-- Heidi Connolly
2Lakes Publications

     "I went to your web site after hearing you speak in San Francisco and at Publisher's Marketing Association in New York and read your press release makeovers - you are the best at what you do! Media Magic is a terrific guide!"

-- John Vonhof
Author/Publisher

  "With Media Magic, Marisa D'Vari becomes your personal coach to create your own media magic--again and again.

     Media Magic s THE handbook for becoming your own best publicist. It's crammed with practical tips, illuminating anecdotes and direction--assignments for the reader to use for making Media Magic."

-- Patricia J. Bell, author, The Republishing Handbook

     "Marisa D'Vari is a "media magician" when it comes to telling executives and entrepreneurs how to attract more clients and enhance credibility through the media."

-- Barbara-Lynn Taylor
Speaker/Author

  "Marisa's book is the quintessential guide to turning yourself into a media star guest.

      Marisa D'Vari shares her insider's expertise and secrets to help you conceive and carry out effective media plans for any objective -- without needing a huge budget.

      Publicity is the name of the game in success, and her "media magic" will make you a winner!"

--From Rosemary Ellen Guiley, PhD, author, "Breakthrough Intuition"

  Thanks, Marisa, for giving such an information-packed seminar for my PR
Leads teleseminar series.

      The audience really got incredible value from your innovative ideas and suggestions about creating becoming a celebrity and launching a publicity campaign."

Dan Janal
Founder, PR Leads 

    "Media Magic offers solid advice, techniques, and encouragement in a clear and organized presentation.

     D'Vari provides the formula, facts, and foundation to help anyone get on radio and TV and perform successfully. If you want to leverage these far-reaching media channels, this book will help you do it like a pro."

-- From Mary Westheimer, CEO BookZone

     "It's no secret that getting on TV is one of the quickest routes to boost book sales. The mystery is how to get on. As a TV host, Marisa knows the secret. I'm just amazed she's willing to share but she does just that in her lectures and her book."    

  - From Melba Newsome VP of Publications for the American Society of Journalists and Authors (ASJA)

     "I highly recommend you read Media Magic, offering practical advise on the best ways to approach and position yourself when working with the media!"

--John Boe, Sales Trainer, Speaker, & Consultant

     "In Media Magic: Profit & Promote With Free Media Placement, experienced media consultant Marisa D'Vari shares her years of expertise in this instructional compendium packed with "tips, tricks and techniques" for finding and utilizing the radio and television to promote services and products.


     Marisa's advice is cogent, practical, accessible, "user friendly", and constitutes an entire "how to" course on everything from developing an effective media kit to securing radio interviews
and television appearances.

     "Inspiring, informative, field tested, Media Magic is essential reading for anyone charged with the responsibility of marketing anything from books to baked goods."

     From James Cox, MidWest Book Review

   "Media Magic is an essential book for those who are into guerilla marketing of themselves, their businesses, or their their book.

     "Author Marisa D'Vari covers the waterfront with both excellent tips on how to get the best publicity, while providing practical exercises which will add marketing tools to one's tool kit. This is a must book for professional business development reading.

     "D'Vari knows her subject and presents her material in a straight forward, easy to remember manner. Her tone is lightly humorous and she stresses practical, doable techniques."

--From Bob Spears, Heartland Reviews

 

 

 


Top 10 Tips For Effective Web Sites
by Marisa D'Vari


©2005


Start your year off with a professional bang by sprucing up your web site!

More than ever before, potential clients
and buyers who hit upon your web site judge it in the exact same way that they would judge your product or service.

Does your web page pass muster? Unless it underscores your credibility, you may be losing business before they even call you for a consultation or email you about an order.

Tip #1: No flash allowed


That's right, no splash page, no flash, and nothing that moves. Yes, it's fun to play with all the Internet toys, but viewers are looking for information, and the more gimmicks you have, the less credibility you appear to offer.

Tip #2 No long blocks of text


Customers who surf the web "skim" rather than "read" -- usability studies have proven that three lines of text work best. Separate long
paragraphs by bolded sub heads, and leave plenty of white space.

Tip #3 Email links should link to a bio, not an email address

Two reasons exist for the above statement. First, if a customer prints out your page they will only see the appearance of a hyper
linked name.
If they want to get hold of you, how will they reach you?

Second, it's become the convention in the Internet world that hyper linked names lead to one's bio.

Tip #4 List your privacy issue

We all know we are credible and would never sell names - but how does a casual visitor to your site? Spell out what you will do with the
names (i.e. used only to send them the newsletter or ezine) and if you
would ever sell or rent your list to others.

Tip # Realize that colors have a psychological value - choose carefully!

Color has a tremendous psychological value. Blue inspires trustworthiness. Red can incite agitation or passion. Too many colors can tire the eye.

When you have perfected your site, check for spelling, outdated links, and then get someone to preview it and share their thoughts. Ask them
to be honest. After all, it took tremendous energy to get traffic to your site - you want to keep them coming back for more!


You have just read
"Top 10 Tips For Effective Web Sites"
© Copyright Marisa D'Vari. All rights reserved.


Byline
Marisa D'Vari helps entrepreneurs develop their platform via media training,
presentation skills, and media placement. Check out her books Media Magic:
Profit and Promote with FREE Media Positioning
, Presentation Magic: Dazzle &
Deliver Talks with Confidence
. Marisa can be reached at mdvari@deg.com. Free
Articles and Tips on her web site http://www.deg.com

 

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Creatively brainstorm with Marisa! See our consulting packages (available from $250 and up)

P.S.
-- or, just invest in her $19.95
200 page softcover book that reveals insider secrets.!


Media Magic: Grow Rich in Your Niche with Insider Media Secrets

Intro value
$19.95

200 pg soft cover book
(read Table of Contents)

Free Sample Chapters

144 page softcover book

Read Detailed Table of Contents

Presentation Magic: Dazzle and Deliver Talks with Confidence
Intro price $19.95


10 Tips for Better Releases
Networking Secrets


Building Buzz
by Marisa D'Vari


256 page book Career Press

Available December 2005

December 2005


Script Magic: Subconscious Techniques to Conquer Writer's Block

Now translated in English, Japanese, and Korean

Read More Here


Creating Characters: Let Them Whisper Their Secrets

Available June 2005



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